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BOLD Tube: chocolate with a taste of childhood

Por: Talita Camargos 03.11 | Quinta-feira

You know those flavors that were predominant in childhood, but that over the years we end up replacing with others? Chocolate is one of the few that defies changes in habits (after all, who can resist a brigadeiro, a bonbon or a cake with chocolate sauce?)

According to “Data BOLD”, it is also one of the champions when it comes to comfort eating. Comfort food, a concept in English, was mentioned by an American newspaper in 1966 for the first time.

“Adults, when under intense emotional stress, turn to what could be called ‘comfort food’ – associated with childhood security,” said the publication cited in Liv Up.

And what was our reaction when we heard that our new chocolate, BOLD Tube, tastes like childhood? Aaaah, our hearts filled with happiness! 💙

This also made us think about the importance of comfort food and why our protein chocolate tastes like childhood. Come and check out the reasons why you should include this type of food in your diet!

Chocolate wafer snack

Remember the feeling when you opened your lunch box at school and found that chocolate wafer cookie? Or when your parents (finally) let you buy that delicious treat? If only time could go back, right? Well, in a way, it can. That chocolate doesn't exist anymore, but the BOLD Tubes, especially the Hazelnut and Chocolate Truffle ones , certainly bring back those emotional feelings.

Hazelnut cream

Did you want to grab all the hazelnut cream and devour it? We understand you 😅 If you've been a lover of hazelnut cream since you were a child, now you can eat it in a version with zero added sugar that's just as good as the traditional brands. Try the BOLD Hazelnut Tube and you'll see!

Crispy straw

Just thinking about this delicious treat makes your mouth water, doesn't it? Very common in bars and cafes, straws were a real sensation among kids. Our latest innovation with its wafer biscuit in a tube shape is very reminiscent of this childhood dessert.

Peanut brittle

Yum, paçoquinha… 😍 Also known as one of the best sweets in the world, with a mix of sweet and salty flavors, the Paçoca flavor is one of BOLD Tube ’s options. The first bite will remind you of your childhood. Try it and then tell us about it!

Include comfort foods strategically


Eating is much more than just satisfying hunger. The taste of a food can be a reminder of good places, people or times. The affection associated with eating makes meals more delicious and brings comfort.


Nowadays, many people associate the act of eating with restrictions and rigidity. It is true that we should be aware of what we eat. However, eating is not just about obtaining vitamins, minerals and macronutrients. We eat to celebrate achievements, to share moments with those we love and for many other reasons.

Avoid food triggers

Anyone who has ever been on a restrictive diet will have noticed how difficult it is. It is common to reach a point where it is no longer bearable to eat only the foods on the diet, which is why many people end up overdoing it in binge eating episodes. That is why it is always wise to have tasty options that nourish our mental health nearby. It is okay to eat a delicious chocolate and then continue with your eating plan 😉

Experience the taste of childhood on BOLD Tube

Better than reading about the benefits of eating our healthy chocolate is trying it out. You will see in practice that the experience goes far beyond what we can explain.


Take a BOLD Tube home and go back to childhood in a healthy way!


In just a few clicks, in our store, this is possible, check it out:

https://www.boldsnacks.com.br/collections/tube

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